Tell your motherfucking story son -- Come on get with the program, go sell some shit,bitch.

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Why Leverage AI?

Because winning at life is about finding and applying leverage. That's what we do. We help businesses win.

What exactly do you mean by "win"

I'll get to that quickly enough. Let me give you some quick backgroudn

. Have crystal clear messaging

If a founder can’t explain what they do in 20 seconds, they’re in trouble. The world’s best communicators aren’t the most charismatic ones — they’re those who organise information so it’s easy to understand.

Founders must articulate the problem they solve, the solution they offer, and the benefit for the customer in plain language. No jargon, no “cutting-edge disruption.” If your messaging is too complicated or unfocused, people will assume your product is, too.

Test your message on someone outside your industry. If they don’t get it, neither will investors, customers, talent, or media. Don’t try to be clever when you can be clear: Think short sentences and use words people actually understand.

2. Use a structured approach to tell your story

Everyone loves a good story, but founders often default to endless lists of features. Instead, prepare three core stories you can use repeatedly:

• Product story: why this product solves a real, widespread problem.

• Founder story: why you are the person to build this.

• Company story: how your startup is evolving and where it’s going.

Using clear structures to tell your story helps you connect emotionally while illustrating your traction and vision. Founders who master storytelling find it easier to pitch, recruit, and secure press.

3. Make sure PR serves your goals

Too many startups chase press for vanity, not strategy. Your press release isn’t a golden ticket. It’s a vehicle for a story.

Before drafting one, ask: how does press help your goals? If your priority is raising a round, press might help build credibility with investors. If you’re expanding in a new market, local coverage could open doors. Identify your top goals and the audiences you need to reach, then craft communications that target them specifically.

Aim high, but aim right.

4. Remember, PR isn’t always the answer

PR is a tool, not a catch-all solution. Press isn’t the only channel to get the word out. Founders often waste time pitching stories that won’t land when they could instead share them on LinkedIn or their company blog. Not every update deserves press attention. If you wouldn’t care about your announcement if it came from another startup, why would anyone else?

Before pitching, evaluate if your story is truly newsworthy. Is it timely, relevant, impactful, or unusual? If not, it’s better to build credibility and audience directly rather than chasing headlines that will never materialise.

5. Only talk to the media when you’re ready

Media coverage can supercharge your startup’s credibility — I’ve seen this countless times. But it can also expose you if you’re not prepared. Before talking to journalists, ensure you have a working product, a clear message, and a compelling story. Research who you’re talking to, prepare your key points, and practice answering tough questions.

And remember: follow up. A clear, factual follow-up email helps journalists get the details right and builds relationships for future coverage.

The bottom line

You can’t delegate storytelling to an agency and expect magic. The most successful founders understand that communications is a core part of building their company, not an afterthought.

Through clear messaging, structured storytelling, strategic PR, and brand alignment, startups can transform from overlooked to unforgettable.

Your product deserves to be noticed. The question is: will you learn to tell its story well enough for the world to care?

The user wants me to create a sophisticated blogging platform for Hinson Electric LLC, an electrical contracting company in Oregon. They've provided a detailed PRD (Product Requirements Document) along with sample blog posts that showcase the kind of storytelling they want - Michael Lewis-style investigative journalism applied to electrical contracting content.

Looking at the user preferences, they want:

• Elegant simplicity

• Systems thinking approach

• Direct, precise communication

• Focus on core issues and leverage points

• Build compound understanding over time

The PRD specifies:

• React 18 with TypeScript and Tailwind CSS

• Sophisticated design for long-form content

• Reading experience optimizations

• SEO and performance considerations

• Accessibility compliance

• Professional authority while being engaging

The sample content shows a storytelling approach that takes dry technical topics (electrical compliance, rental property inspections) and weaves them into compelling narratives with personality and authority.

I should create a comprehensive blog platform that demonstrates the architecture they're asking for, incorporating the sample content to show how it would work in practice. The platform should elevate technical electrical content into engaging storytelling while maintaining professional credibility.

Given the user preferences about focusing on what caused errors and building contextual understanding, I should think about the architectural decisions and explain the reasoning behind the implementation choices.

Let me create a sophisticated blog platform that demonstrates the principles outlined in the PRD.