Capacities [1]
Company Overview
Industry |
Productivity Software (SaaS) [2] |
|---|---|
Founded |
2020 [3] |
CEO |
Steffen Tiel [4] |
Company Size |
2-10 employees [5] |
Headquarters |
Berlin, Germany [6] |
Total Funding |
€1.4M [7] |
Latest Financing |
Pre-Seed – €1.4M (2025-10-08T00:00:00+00:00) [8] |
Customer Count |
Estimated tens of thousands of individual users. [5] |
Recent Activity |
No major public announcements or product updates were found in the last week (Oct 1-8, 2025). [9] |
Go-to-Market |
Product-led growth (PLG) driven by content marketing (YouTube, blog) and community engagement to attract and convert individual users. [12] |
Pricing Model |
Freemium model with a free 'Believer' tier and a paid 'Pro' subscription tier for advanced features. [11] |
ICP |
Knowledge workers, students, and researchers seeking a structured, network-based note-taking app without traditional folder systems. [13] |
Key Strengths
Structured Object-Based Data Model: Replaces traditional files/folders with typed 'objects' (e.g., people, meetings, books), creating a personal database without manual setup.
Automatic & Contextual Organization: Content is automatically organized by type and date, with built-in bidirectional linking to create an intuitive knowledge network.
Integrated Calendar & Daily Note: Features a central, time-based interface that provides a daily scratchpad and automatically surfaces all content related to a specific day.
Key Customers
Primarily individual users (students, researchers, knowledge workers) rather than large B2B organizations. [10]
Competitors
Notion [14]
Obsidian [14]
Roam Research [14]
Logseq [14]
Evernote [14]
Craft [14]
Tana
Reflect
Anytype
Mem
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