Personalized Cold Call Templates - Southern Oregon Law Firms
Research-Based Opening Variations
For Firms with Generic/Weak Online Presence
Template A: "Hi, this is Mike with LEVERAGE AI here in Southern Oregon. I'm building out a premium directory for law firms in the Rogue Valley and noticed that when people search for 'attorney in Medford,' you're not showing up on the first page despite having an established practice on [their street]. I specialize in helping local attorneys like yourself get found by people who actually need legal help right now. When would be a good time for a quick 15-minute call to show you how I can get you ranking ahead of your competitors?"
For Firms in Competitive Locations (Multiple firms same area)
Template B: "Hi, this is Mike with LEVERAGE AI. I'm working with attorneys in the Rogue Valley and noticed something interesting - there are several law firms right in your area on [their street/area], but when people search for legal help in [Medford/Central Point/Grants Pass], the results are all over the place. I help established firms like yours dominate local search so you're the first attorney people find. Would you be interested in a 15-minute call to see how I can put you ahead of the competition in your own backyard?"
Individual Firm Templates
Stout Law LLC (215 Laurel St, Medford)
Opening: "Hi, this is Mike with LEVERAGE AI. I'm working with attorneys in Medford and noticed Stout Law has a great location on Laurel Street, but when I search for 'lawyer Medford Oregon,' you're not showing up where potential clients would find you. I help established local firms get found first by people who need legal help right now. When would be good for a 15-minute call to show you exactly what's happening and how to fix it?"
Research Hook: Located in downtown Medford core - prime location should equal prime search results
Shlesinger & deVilleneuve Attorneys PC (408 S Oakdale Ave, Medford)
Opening: "Hi, this is Mike with LEVERAGE AI. I'm building out a directory for law firms in Southern Oregon and noticed that Shlesinger & deVilleneuve has been serving the community, but when people search for attorneys in Medford, you're getting buried by firms that aren't even local. I specialize in helping established practices like yours get found first. Would you be available for a quick 15-minute call to see how I can boost your local visibility?"
Research Hook: Established partnership firm should be ranking higher than solo practitioners
Ryan M. Pech, Attorney at Law (33 N Central Ave Suite 210, Medford)
Opening: "Hi, this is Mike with LEVERAGE AI. I noticed Ryan Pech's practice is right in the heart of downtown Medford on Central Avenue, but when potential clients search for 'attorney near me' in Medford, you're not appearing where they'd find you. I help solo practitioners like yourself compete with the bigger firms online. When could we chat for 15 minutes about getting you found first?"
Research Hook: Downtown location, solo practitioner competing against larger firms
Kollie Law (2544 W Main St, Medford)
Opening: "Hi, this is Mike with LEVERAGE AI. I'm working with attorneys in the Rogue Valley and noticed Kollie Law is on West Main Street - great location - but you're not showing up when people in Medford search for legal help. I specialize in helping local attorneys get found by clients who need you right now. Could we schedule a quick 15-minute call so I can show you exactly what's happening with your online presence?"
Research Hook: Main Street location should indicate established practice
Idiart Law Group (770 S Front St #200, Central Point)
Opening: "Hi, this is Mike with LEVERAGE AI. I'm building a directory for attorneys in Southern Oregon and noticed Idiart Law Group is in Central Point, but when people in the Central Point and Medford area search for attorneys, you're not appearing where they'd find you. I help local law groups get found first by people who actually need legal services. When would be a good time for a 15-minute call to discuss boosting your local search presence?"
Research Hook: Central Point location serves broader Medford metro area
The Law Office of Justin Rosas (110 W 11th St, Medford)
Opening: "Hi, this is Mike with LEVERAGE AI. I noticed Justin Rosas's practice is right downtown on 11th Street, but when I search for 'attorney Medford Oregon,' you're not coming up where potential clients would see you. I help solo attorneys compete with bigger firms online by getting you found first locally. Would you have 15 minutes this week to see how I can improve your search visibility?"
Research Hook: Downtown solo practice needs to compete with larger firms
Dwyer Williams Cherkoss Attorneys, PC (23 Newtown St, Medford)
Opening: "Hi, this is Mike with LEVERAGE AI. I'm working with law firms in Southern Oregon and noticed Dwyer Williams Cherkoss is an established firm on Newtown Street, but you're not ranking where people searching for attorneys in Medford would find you. I help established firms like yours get the online visibility that matches your reputation. Could we chat for 15 minutes about getting you found first?"
Research Hook: Multi-attorney firm should be ranking higher than solo practices
Matthew Sutton, Attorney at Law (205 Crater Lake Ave, Medford)
Opening: "Hi, this is Mike with LEVERAGE AI. I noticed Matthew Sutton's practice is on Crater Lake Avenue, but when people in Medford search for legal help, you're not appearing on the first page where clients look. I specialize in helping solo attorneys get found ahead of the bigger firms. When would be good for a 15-minute call to show you how to dominate local search?"
Research Hook: Crater Lake Ave is a main thoroughfare - should indicate visibility
Law Office of Christopher Missiaen, PC (219 S Holly St, Medford)
Opening: "Hi, this is Mike with LEVERAGE AI. I'm building out a directory for attorneys in Southern Oregon and noticed Christopher Missiaen's practice on Holly Street isn't showing up when people search for lawyers in Medford. I help solo practitioners get found first by people who need legal help right now. Could we schedule 15 minutes for me to show you what's happening with local search and how to fix it?"
Research Hook: Solo practice needs strong local presence
OlsenDaines (924 Town Centre Dr, Medford)
Opening: "Hi, this is Mike with LEVERAGE AI. I noticed OlsenDaines is located in the Town Centre area, but when people search for attorneys in Medford, you're not appearing where potential clients would find you. Given your established practice, you should be ranking much higher locally. When would be a good time for a 15-minute call to discuss getting you the online visibility you deserve?"
Research Hook: Town Centre location suggests established, professional practice
Grants Pass Specific Templates
Rogue Law Firm PC (600 NW 5th St, Grants Pass)
Opening: "Hi, this is Mike with LEVERAGE AI. I'm working with attorneys throughout Southern Oregon and noticed Rogue Law Firm is right downtown on 5th Street in Grants Pass, but when people search for 'lawyer Grants Pass,' you're not showing up where they'd find you. I help established firms dominate their local market. Would you be available for a 15-minute call to see how I can get you ranking first in Grants Pass?"
Research Hook: Downtown Grants Pass location, should dominate local market
Sorenson, Ransom & Ferguson, LLP (133 NW D St, Grants Pass)
Opening: "Hi, this is Mike with LEVERAGE AI. I noticed Sorenson, Ransom & Ferguson is an established LLP in Grants Pass, but you're not ranking where people searching for attorneys would find you. A firm with multiple partners should be dominating local search in Grants Pass. When could we chat for 15 minutes about getting you the online presence that matches your reputation?"
Research Hook: Multi-partner LLP should be market leader
Common Follow-Up Questions for All Firms
After the Opening:
"How many new clients do you typically get per month?"
"What percentage of those come from online searches vs referrals?"
"When was the last time you Googled your own practice?"
Qualifying Questions:
"Are you currently working with anyone for your online marketing?"
"Do you know where you show up when people search for [practice area] in [city]?"
"Would getting 3-5 more qualified leads per month be valuable to your practice?"
Objection Responses Specific to Attorneys
"Lawyers get clients through referrals, not the internet"
Response: "You're absolutely right that referrals are crucial for attorneys. But here's what's happening - even when someone refers a client to you, that person still Googles you first to check you out. If they can't find you or your competitors look more established online, you're losing referrals without knowing it. Plus, people increasingly search for 'lawyer near me' for immediate legal needs. Worth 15 minutes to see what you might be missing?"
"Legal marketing has strict rules"
Response: "Absolutely, and I make sure everything complies with bar regulations. I'm not talking about flashy ads or anything that violates ethics rules. I'm talking about making sure when someone searches for 'attorney in [city],' your legitimate practice shows up where they can find you. It's really about professional visibility, not marketing hype."
"We're too busy with cases to think about this"
Response: "That's exactly why you need this - you're busy because you're good at what you do. But imagine having 2-3 more qualified clients reaching out each month without any additional work from you. That's what proper local search presence does. I handle everything so you can focus on practicing law."
Additional Firm Templates (Batch 2)
Shlesinger & deVilleneuve Attorneys, P.C.
Opening: "Hi, this is Mike with LEVERAGE AI. I'm working with law firms in Southern Oregon and I see Shlesinger & deVilleneuve is an established P.C. - that tells me you've been serving clients for a while. But when I search for attorneys in the area, you're not showing up where potential clients would find you. I help established firms get the online visibility that matches their reputation. When would be good for a 15-minute call to show you what's happening with local search?"
Research Hook: P.C. designation indicates established, professional corporation
Valor Law, LLC
Opening: "Hi, this is Mike with LEVERAGE AI. I noticed Valor Law has a strong brand name that should stand out to potential clients, but when people search for attorneys in Southern Oregon, you're not appearing where they'd find you. I specialize in helping law firms get found first by people who need legal help right now. Could we chat for 15 minutes about getting Valor Law the online presence it deserves?"
Research Hook: Strong, memorable brand name - "Valor" suggests strength/protection
Cauble, Furr & Beguin, LLP
Opening: "Hi, this is Mike with LEVERAGE AI. I'm building a directory for attorneys in Southern Oregon and noticed Cauble, Furr & Beguin is a multi-partner LLP, which means you're an established firm with significant resources. But you're not ranking where people searching for legal help would find you. A firm with three partners should be dominating local search. When could we schedule 15 minutes to discuss getting you the visibility you deserve?"
Research Hook: Three-partner LLP indicates substantial, established practice
Day, Driver, Fournier & Reinhart, LLP
Opening: "Hi, this is Mike with LEVERAGE AI. I noticed Day, Driver, Fournier & Reinhart is a four-partner LLP - that's a significant firm for Southern Oregon. But when potential clients search for attorneys in the area, you're not appearing where they'd find you. A firm of your size should be one of the first results people see. Would you be available for a 15-minute call to discuss getting you the online presence that matches your firm's stature?"
Research Hook: Four-partner LLP - one of the larger firms in the area
Heather L. Hot Attorney at Law
Opening: "Hi, this is Mike with LEVERAGE AI. I'm working with attorneys in Southern Oregon and noticed Heather Hot's practice isn't showing up when people search for lawyers in the area. As a solo practitioner, it's crucial to be found first when potential clients are looking for personal legal representation. When would be a good time for a 15-minute call to show you how to get ahead of the bigger firms online?"
Research Hook: Solo practitioner needs strong local presence to compete
Holmbeck Law LLC
Opening: "Hi, this is Mike with LEVERAGE AI. I see Holmbeck Law is structured as an LLC, but when I search for attorneys in Southern Oregon, you're not coming up where potential clients would find you. I help law firms get found first by people who actually need legal services. Could we schedule 15 minutes for me to show you exactly what's happening with local search and how to fix it?"
Research Hook: LLC structure indicates professional practice setup
Christopher D. Mecca, Attorney at Law
Opening: "Hi, this is Mike with LEVERAGE AI. I noticed Christopher Mecca's practice isn't appearing when people search for attorneys in Southern Oregon. As a solo attorney, you need to be found first when people in your area need legal help. I specialize in helping solo practitioners compete with the larger firms online. When would be good for a 15-minute call to discuss boosting your local search presence?"
Research Hook: Solo practitioner competing in market with larger firms
Peterson Rebecca
Opening: "Hi, this is Mike with LEVERAGE AI. I'm building out a directory for attorneys in Southern Oregon and noticed Rebecca Peterson's practice isn't showing up when people search for lawyers in the area. I help solo attorneys get found first by potential clients who need legal representation. Would you be available for a quick 15-minute call to see how I can get you ranking ahead of your competition?"
Research Hook: Solo practitioner (name format suggests individual practice)
End-of-Day Call Strategy
Time Management for Tomorrow:
Target: 8 total firms (manageable daily goal)
15 minutes per call attempt (including notes/follow-up)
2 hours total calling time
Best calling windows: 10-11:30 AM, 2-4 PM (avoid lunch/court times)
Quick Reference Call Order (by firm type):
Start with larger firms (Day Driver Fournier, Cauble Furr) - decision makers may be harder to reach
Mid-day solo practitioners (Heather Hot, Christopher Mecca, Rebecca Peterson)
End with established firms (Shlesinger & deVilleneuve, Holmbeck, Valor)
Pre-Call 30-Second Research:
For each firm, quickly Google:
"[Firm name] + Southern Oregon" - see if they have a website
"lawyer + [their likely city]" - see who's ranking first
Note the top 3 competitors for talking points
Success Metrics for Tomorrow:
Calls completed: Target 8
Conversations longer than 2 minutes: Target 4
Appointments scheduled: Target 2
Follow-up opportunities: Target 6
Key Research Points for All Calls
Location advantage - Most have good street addresses that should translate to local search success
Established practices - These aren't new attorneys, they should be ranking better
Local competition - Multiple firms in same small market means opportunity for differentiation
Geographic spread - Covering Medford, Central Point, and Grants Pass gives good market coverage
Firm size matters - Multi-partner firms should outrank solo practitioners but often don't online
Pre-Call Research Checklist
Before calling each firm:
Google search their practice name + city
Search their practice area + city (e.g., "personal injury lawyer Medford")
Check their website (if they have one) for obvious issues
Note their competitors who are ranking higher
Identify their likely practice areas from their name/website
Check if they're on Google Maps with reviews/photos
LEVERAGE AI Cold Call Script & Objection Handling
Core Opening Script (Refined)
Version A - No Website: "Hi, this is Mike with LEVERAGE AI. I'm building out a directory for [law firms] in [Southern Oregon] and noticed you don't currently have a website presence. I run a local company that helps [small business owners] like yourself leverage cutting-edge technology to increase profitability. I'd love to show you how I can get you found online and significantly boost your bottom line. When would be a good time for a quick 15-minute call this week?"
Version B - Poor Google Ranking: "Hi, this is Mike with LEVERAGE AI. I'm building out a directory for [law firms] in [Southern Oregon] and noticed Google is burying your website on page 3 or 4. I run a local company that helps [small business owners] like yourself leverage the latest technology to increase profitability. I'd love to show you how I can get you to the top of local searches and significantly boost your bottom line. When would be a good time for a quick 15-minute call this week?"
Key Script Strengths
Local credibility - Establishes you're in their area
Specific research - Shows you've done homework on their situation
Clear value proposition - Technology + profitability focus
Low-pressure ask - 15 minutes feels manageable
Action-oriented - Asks for specific next step
15-MINUTE PRESENTATION OUTLINE
Opening (2 minutes)
"Thank you for taking the time to meet with me. In the next 15 minutes, I'm going to show you exactly how other local businesses like yours are using technology to get more customers and increase profits. Then I'll show you what's available to you."
Quick Agenda:
"First, I'll show you what I found about your current online presence"
"Then I'll share a quick case study of a local business just like yours"
"Finally, I'll show you the specific solutions available and how they work"
Problem Identification (3 minutes)
Screen Share Their Current Situation:
Google search results for their industry + location
Where they rank vs competitors
What customers see when they search
Mobile vs desktop differences
Key Questions:
"When you Google '[their service] in [city]', do you see yourself on the first page?"
"What do you think happens when potential customers can't find you there?"
"How many new customers do you typically get per month?"
Case Study - Cameron's Success (3 minutes)
"Let me show you what happened with Cameron, who owns a local soil yard..."
The Problem:
Paying $500/month for "SEO"
No website at all
Portland companies in different industries ranking ahead of him locally
The Solution:
Built proper SEO-optimized website
Focused on local search optimization
Implemented our pay-for-results model
The Results:
Now appearing in 3,000+ local searches monthly
[Get specific conversion/lead numbers from Cameron]
Only pays for keywords that actually rank on page 1
"The difference is I only get paid when you get results."
Solution Presentation (5 minutes)
Core Services Overview:
1. Website & SEO Foundation
"Custom website designed to convert visitors to customers"
"Pay-only-for-results SEO - you only pay for keywords on page 1"
"Most businesses see results in 30-60 days"
2. Customer Acquisition Systems
"Automated review management - only 4-5 star reviews go public"
"AI chatbots that capture leads 24/7"
"Professional phone system starting at $20/month"
3. Advanced AI Integration
"24/7 AI receptionist and scheduler (launching next month)"
"Custom AI systems that work offline for sensitive data"
"One-on-one training to automate your workflows"
Key Differentiators:
Pay for results - "You only pay for what works"
Local focus - "I understand Southern Oregon businesses"
Comprehensive approach - "Everything works together"
Addressing Concerns & Objections (During presentation)
Common Mid-Presentation Objections:
"This sounds expensive"
"Great question - what's one new customer worth to you monthly?"
"My pay-for-results model means you only invest when you see returns"
"Cameron's investment paid for itself with just 2 new customers"
"How long does this take?"
"Website typically launches in 2-3 weeks"
"SEO results usually start showing in 30-45 days"
"But you're only paying once you see page 1 rankings"
"We're too busy to implement this"
"That's exactly why I handle everything for you"
"You focus on serving customers, I focus on getting you more"
"The AI systems actually reduce your workload over time"
Close & Next Steps (2 minutes)
The Direct Ask:
"Based on what you've seen, there are really two paths forward:"
"Keep doing what you're doing and hope things improve"
"Let me build you a system that brings in more customers starting next month"
Specific Next Steps:
"I can start with a comprehensive audit of your online presence and create a custom strategy. This normally costs $500, but for local businesses like yours, I'll do it at no charge if you're serious about moving forward."
Urgency Element:
"I only take on 5 new clients per month to ensure quality results. I have 2 spots left this month."
Final Close Options:
Option A - Full Commitment: "Should we get started with your audit this week?"
Option B - Soft Commitment: "Would you like me to put together a custom proposal based on your specific situation?"
Option C - Trial Close: "What questions do you have before we move forward?"
Objection Handling During Close:
"I need to think about it"
"I understand - this is an investment in your business's future. What specifically would you like to think about? Is it the investment, the timeline, or how it works?"
Address specific concern, then: "How about this - let me do that free audit I mentioned. You'll see exactly what opportunities exist with no obligation. Fair enough?"
"I need to talk to my partner/spouse"
"Absolutely - this affects your whole business. What information would be helpful for that conversation? Would it help if I put together a simple one-page summary of everything we discussed?"
"Let me check with my current marketing person"
"Smart approach. Here's what I'd suggest - have them explain how many local searches you're appearing in monthly. If they can't give you that number immediately, that tells you something. Meanwhile, should I go ahead with that free audit so you have concrete data for the conversation?"
Follow-Up Strategy:
Immediate Follow-Up (Same Day):
Send calendar invite confirmation
Email summary of discussion
Include Cameron case study details
Attach service overview PDF
If No Immediate Commitment:
"I'll follow up in 3 days with some specific ideas for your business"
Send valuable content (local SEO tips, industry insights)
Reference specific points from your conversation
Key Presentation Tips:
Keep energy high - 15 minutes goes fast
Use their business name throughout
Show, don't just tell - screen share their current situation
Focus on ROI - always tie back to more customers/profit
Get specific commitments - don't leave without next steps
Core Opening Script (Refined)
Version A - No Website: "Hi, this is Mike with LEVERAGE AI. I'm building out a directory for [law firms] in [Southern Oregon] and noticed you don't currently have a website presence. I run a local company that helps [small business owners] like yourself leverage cutting-edge technology to increase profitability. I'd love to show you how I can get you found online and significantly boost your bottom line. When would be a good time for a quick 15-minute call this week?"
Version B - Poor Google Ranking: "Hi, this is Mike with LEVERAGE AI. I'm building out a directory for [law firms] in [Southern Oregon] and noticed Google is burying your website on page 3 or 4. I run a local company that helps [small business owners] like yourself leverage the latest technology to increase profitability. I'd love to show you how I can get you to the top of local searches and significantly boost your bottom line. When would be a good time for a quick 15-minute call this week?"
Key Script Strengths
Local credibility - Establishes you're in their area
Specific research - Shows you've done homework on their situation
Clear value proposition - Technology + profitability focus
Low-pressure ask - 15 minutes feels manageable
Action-oriented - Asks for specific next step
Common Objections & Responses
1. "I'm not interested"
Response: "I totally understand - you probably get a lot of calls like this. But here's what's different: I've already done the research on your specific situation. In the next 60 seconds, can I share what I found about your online presence that your competitors are taking advantage of? If it doesn't immediately make sense, I'll hang up myself."
Follow-up: "Your biggest competitor [name] is showing up first when people search for [service] in [city], while you're on page 4. That's costing you thousands in lost business monthly. Worth 15 minutes to fix?"
2. "We already have a website/marketing person"
Response: "That's great that you're investing in your online presence. I actually had a client, Cameron, who was paying $500/month for SEO and didn't even have a website! When I audited his situation, Portland companies in totally different industries were outranking him. Now he's showing up in over 3,000 local searches monthly. Quick question - do you know how many searches your business shows up in monthly?"
Follow-up based on answer:
If they don't know: "That's exactly what I help with - turning marketing spend into measurable results you can track."
If low number: "I bet we can multiply that significantly with the right approach."
3. "I don't have time right now"
Response: "I completely get that - running a business keeps you slammed. That's actually why I keep these calls to exactly 15 minutes. Quick question: if I could show you how to get 5-10 more qualified leads per month without you lifting a finger, would that be worth 15 minutes of your time this week?"
Alternative: "I respect your time - that's why I'll make this simple. I can text you a quick example of what I've done for other [law firms] in the area. Takes 30 seconds to look at. What's the best number to send that to?"
4. "How much does this cost?"
Response: "Great question, and I love that you're thinking about ROI. Here's the thing - the investment varies based on what you need, but let me ask you this: what's one new client worth to your business monthly?"
Wait for answer, then: "So if I can bring you 2-3 additional clients per month, this pays for itself many times over. That's exactly what I want to show you in our 15-minute call - the numbers and how it works."
5. "Send me information first"
Response: "I could send you generic information, but here's what I've learned works better: I'll pull up your specific situation on screen and show you exactly where the opportunities are. It's much more powerful when you can see your business specifically rather than reading about it. Plus, you can ask questions in real-time. Are mornings or afternoons better for you?"
6. "We tried online marketing before and it didn't work"
Response: "I totally get that - I actually have a buddy Cameron who owns a soil yard here locally. He was paying $500 a month for SEO and didn't even have a website! When I looked into it, companies in Portland in completely different industries were ranking ahead of him. I built him a proper website and now he's showing up in over 3,000 searches per month. That's the difference between real results and someone just taking your money. Can I show you what real online marketing looks like in our 15-minute call?"
7. "I need to think about it"
Response: "Absolutely, and I respect that. Let me make thinking about it easier - how about I text you examples of what I've done for two other [law firms] in the area? You can see their before and after rankings. Then you'll have something concrete to think about. What's the best number for that?"
8. "Call me back in a few months"
Response: "I understand wanting to wait, but here's the challenge: every month you wait, your competitors are getting those clients that should be coming to you. Plus, I'm only taking on [5 new clients] this quarter because I want to deliver exceptional results. Can we at least do a quick 15-minute call so you know what your options are when you are ready?"
9. "We don't get business from the internet"
Response: "That might actually be the problem. Let me ask you - where do you think people go first when they need [legal help] these days? Even word-of-mouth referrals Google you first to check you out. If they can't find you or your competitors look better online, you're losing business without even knowing it. Worth 15 minutes to see what you might be missing?"
10. "I'm happy with my current situation"
Response: "That's awesome, and I hope you stay busy. Quick question though - are you turning away clients because you're at capacity, or could you handle a few more good ones? Because even successful businesses like yours usually have room to grow strategically."
Closing Techniques
The Assumption Close
"Great! So would Tuesday at 2 PM or Wednesday at 10 AM work better for our 15-minute call?"
The Alternative Close
"I have two spots open this week - Tuesday afternoon or Thursday morning. Which works better for you?"
The Urgency Close
"I'm only taking on 3 more clients this month to ensure quality results. When can we chat so you don't miss out?"
Key Reminders for Mike
Speak slowly and clearly - Cold calls require extra clarity
Use their business name throughout the conversation
Take notes on their responses for follow-up
Always confirm the appointment with day, time, and method (video/phone/in-person)
Get their email to send calendar invite immediately
Stay confident - you're offering genuine value
Industry-Specific Adjustments
Law Firms
Emphasize "qualified leads" and "serious clients"
Mention compliance and professionalism
Reference local legal directories
Medical/Dental
Focus on "patient acquisition" and "local families"
Mention online reviews and reputation management
Reference insurance network visibility
Home Services (Contractors, etc.)
Emphasize "emergency calls" and "local homeowners"
Mention seasonal business optimization
Reference service area dominance
Restaurants/Retail
Focus on "foot traffic" and "local customers"
Mention online ordering/booking systems
Reference local community connection